La Canadienne Opens Vancouver Store – Footwear






La Canadienne, Vancouver, store


Courtesy of La Canadienne




La Canadienne opened the doorways to a brand new retailer in Vancouver, Canada on Friday because it continued its regular post-pandemic evolution and development.



Based on the 35-year-old Montreal-based footwear and outerwear model, this new retailer is the fourth brick-and-mortar location and first west coast store for the corporate, which additionally operates two shops in its French-Canadian hometown and one in Toronto.



Positioned at 779 Burrard Avenue, the brand new 2,200-square-foot retailer options the total providing of La Canadienne’s males’s and girls’s spring/summer time 2023 assortment with a deal with the model’s Metropolis Dry footwear vary – the proper place to spotlight the waterproof capsule, in response to La Canadienne president Nicholas Niro.





Associated

















CREDIT: Courtesy of La Canadienne











“Vancouver is often called ‘Rain-Couver’ and reminds me of the London of Canada,” Niro mentioned in an interview with FN. “It’s always wet. That’s why we built a full demonstration area in this location where we can show the customers how water repels off our leathers and suedes.”



Niro mentioned that the Vancouver retailer options the model’s newest retailer idea, with the demonstration space serving as the focus. Different design highlights embody luxurious Italian furnishings and a Tom Dixon designed chandelier. “We saw already from the opening on Friday that customers are just really impressed by the environment,” Niro mentioned. “It obviously elevates the experience in store.”



As for a way this new retailer opening performs into the footwear label’s general retail technique, Niro mentioned that they're “strategically” different places that may “enhance” the model’s picture. “By no means are we looking to expand into a retail chain,” Niro added. “We have a really strong network of wholesale partners, and we will continue to focus on them. But I do see us reinforcing the brand’s presence in Toronto and Vancouver with other locations, and eventually a store in New York in the mid to long term.”













CREDIT: Courtesy of La Canadienne








This opening comes months after La Canadienne formally expanded into males’s footwear in October for the autumn/winter 2022 season. “The company started in 1987 and focused on women’s shoes for most of that time,” Niro mentioned. “But about two years ago we did start to reposition the brand to feature styles made for life in the city. And through that evolution, we’ve always had demand for men’s footwear. And we felt that it was the right time to launch the category.”



Niro mentioned that the lads’s assortment has been nicely acquired, with the vast majority of the lads’s buyer base being its current ladies’s buyer who's buying for his or her vital different or member of the family.



Total, although, Niro made it clear that La Canadienne isn't just a winter boot model. “We’ve really successfully transitioned to an all-season, four-season brand,” mentioned Niro. “So, our spring/summer collection, which launched in February, is already resonating very well with our customers. And we’re seeing that in our sales performance as well.”













CREDIT: Courtesy of La Canadienne












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